Design-driven criticism for the running industry.
I evaluate running footwear through the dual lens of a product designer and a runner. By analyzing brand strategy, product innovation, and industry trends, I look past the marketing to break down exactly where a product succeeds, where it fails, and why.
Featured long-form analysis
Super Shoe Engineering Divergence
We are witnessing a massive shift in how racing footwear is engineered. Moving away from the uniform formulas that dominated the industry since 2017, major brands like Nike, Adidas, ASICS, and Puma are radically diverging in their geometry, foam formulations, and structural design. This video breaks down the three core areas of technical divergence to reveal how different brand philosophies are chasing the exact same goal: pure speed.
Micro-editorials on Instagram
Initial technical thoughts, product features, and visual breakdowns of the running industry. The short-form extension of my design-driven criticism.
